Assure vs Insure vs Ensure | Ask Linda! | English Grammar

In this video Linda explains the differences between “assure”, “insure” and “ensure”. Not only do these three words sound similar, they also make an outcome sure but they are in no way interchangeable. “Assure” is used to speak out a promise or say something with confidence “I assure you that he is a great lawyer”. “Ensure” is used to make something certain “Please ensure that you will be home at 5 today”. “Insure” means to protect an object against risk by buying an insurance policy from an insurance company “I insure my television because it was expensive”.