Its vs It’s | English Grammar | Ask Linda!

People often confuse “its” and “it’s”. “Its” can be a possessive pronoun or possessive adjective indicating ownership. “It’s” is the contraction of “it is”. In the example “It’s great to see the dog play with its toys”, “it’s” at the beginning is a contraction while “its” at the end is a possessive adjective used to express ownership of the toys.